Key Illustrations for an animation project about the new era of the consumer world.
The video was screened at the Peuterey annual dedicated employee Convention. The request was to find and illustrate a simple and intuitive way to explain the concept of CRM and its importance in corporate strategy. So we have imagined setting our story in Space, where an astronaut dressed in a Peuterey-signed space suit navigates the Universe from a Brand-Centric to a Customer-Centric system. Animations have been guided by an english voice-over that accompanies the observer during the different scenes.
Animation & AD Monkey Talkie