Peuterey
Milky Way
The video was screened at the Peuterey annual dedicated employee Convention. The request was to find and illustrate a simple and intuitive way to explain the concept of CRM and its importance in corporate strategy. The story talk about an astronaut navigates in a Universe divided in two different type,from one from a Brand-Centric to a Customer-Centric system. Animations have been guided by an english voice-over that accompanies the observer during the different scenes. Without using written literals was creating these pieces by illustration as universal language.
Monkey Talkie